How Successful is Your Campaign? The Most Important Metrics in Influence Marketing

Social media has been a huge boon to marketers in recent years. It creates a direct line between companies and their customers, letting them speak directly to each other and letting marketers get a real understanding of what the consumers want. Also, social media provides new and exciting ways of advertising your products and companies, and makes measuring the success of those campaigns much easier.

With traditional marketing methods, such as flyers, billboards or radio adverts, it was hard to pinpoint exactly which method drove traffic to a company. A customer may come to you, but unless you explicitly polled them, you wouldn’t know where they’d heard of you. Now, though, you can tell exactly where sales came from, what influenced the customer to buy, and exactly how that customer feel about you and your products.

With these 6 metrics, you can tell exactly how well your influencer marketing  campaigns are working, and create strategies in order to build on your successes in the future.

  1. ROI: Your Return On Investment is the bottom line in measuring how successful your campaign has been. How many customers have actually bought from you as a direct result of seeing, or getting involved with, your campaign? It’s simple to calculate when your campaign involves asking customers to interact with you on social media when buying from you, such as when Chipotle asked customers to post pictures of themselves in Chipotle stores in their Halloween costumes, using the hashtag #boorito. Social media means it’s easy to track exactly who’s buying from you, and why.
  2. Content generated: If you’re looking to raise awareness of your product, then getting customers to share your content is key. With social media, it’s easy to count just how many times your content has been shared around. Mavrck recommends setting a goal for how many times a certain hashtag is used, or a photo is shared. Once your campaign is over, all you have to do is count up how many times that content was used, and you’ll have instant data on whether your influence marketing campaign was successful or not.
  3. Engagement: Engagement is another metric that’s simple to measure with social media. Your goal is always to stay relevant in the minds of your customers, so every time you connect with them online, you’re working towards strengthening that connection. The easiest way to measure your engagement is to count just how many communications you’ve had over social media. This is slightly different depending on which social media platform you’re using, but they follow the same formula. On Twitter, which is the most popular platform with influences according to Maximise Social Business, you’re looking for the number of favorites, replies, and retweets you get. The more your customers interact with you, the more visible you are.
  4. Conversion rate: The goal of your campaign will either be to increase your leads or increase your customers. A ‘typical’ conversion rate is often described to be around 2%-5%, but Word Stream argues that you can easily increase that rate by focusing in on the right markets. Using online influence marketing campaigns means you can reach a dedicated consumer base, and increase that conversion rate by inspiring loyalty in those consumers, via your relationship in social media.
  5. Bounce rate: Digital Marketing Philippines describes a ‘bounce rate’ as the amount of people who quickly leave your landing page, as your material is irrelevant or uninteresting to them. This rate can tell you whether your current campaign is reaching the right people, and giving them the interaction they want with your company. If it’s high, it’s worth checking what your influencers are sharing with your customers, and whether your landing page is matching the expectations set by the campaign.
  6. Traffic generation: This encompasses overall site traffic, mobile traffic, and traffic sources. With site traffic, you’re looking for exactly how many unique visitors your site is getting a month, rather than overall page views. This gives a much clearer view of how many potential customers are visiting you online. Your mobile traffic numbers can be important, as it’s another income stream for advertisers. Finally, your traffic sources can inform you just what keywords brought visitors to your site, and so you can tailor future campaigns to appeal to the people using those keywords.

Having said all of this, metrics are not the be all and end all of social marketing. Social media is a new, quickly evolving beast, and what works today may not work tomorrow. Keeping on top of your campaigns means keeping yourself educated on social media trends and working to keep your company and campaigns relevant. If you can do this, and use your metrics to measure the worth of your campaigns, you’ll be on the road to success.

Benefits of invisalign

Benefits of Invisalign and Clear Correct

A gleaming white smile full of straight and flawless teeth is often something we all desire. Yet, many of us believe we are past the point at which such a flawless grin can be ours. After all, adults can’t use braces…right? At Boss Dental Care in Corpus Christi, TX, we encourage our patients to reconsider such an outlook, because we offer a range of cosmetic and restorative dentistry that can give you that movie star-perfect smile. In fact, we encourage our patients to consider the benefits of Invisalign and Clear Correct for more than just esthetics.

Beyond Beauty

As your dentist in Corpus Christi, our primary goal is to ensure that your teeth and gums are in top condition. This includes your “bite” or the alignment of your teeth. Nature doesn’t always give you the healthiest alignment, and this is why you might wear down your teeth unevenly, experience jaw issues like TMJ, and even chip or crack teeth that are butting against one another.

So, in addition to improving the looks of your smile, we can also tell you that the benefits of Invisalign calgary Familybraces and Clear Correct include correcting a bite to prevent further damage or problems.

The Differences

While clear aligners are not clear braces, they can achieve the same goals. While clear braces might be best for one person, clear aligners might be the ideal answer for another. We will review the ideal treatment options for your needs, and if the aligners seem like the ideal route, we’ll then review the benefits of Invisalign and Clear Correct for your needs.

They will both offer discreet straightening that no one will be able to easily detect with their eye. They are both very easy to clean and pop in or out when you eat or do oral hygiene throughout the day. They are both made to your custom needs and ideal for anyone who cannot live with metal in their mouth. They follow the same pattern, and are worn for two to four weeks and replaced with the next aligner in the series.

Where they differ is in their origins – Invisalign is an older firm with offices around the globe. Clear Correct is only a few years old and is an American firm, and because it is domestic it is often a bit less costly than Invisalign. The benefits of Invisalign and Clear Correct, however, don’t vary.

Contact Our Copus Christi, TX Dentist for Clear Aligners: Invisalign and Clear Correct

If you have additional questions about the benefits of Invisalign and Clear Correct, or about any of the other treatments mentioned here, give us a call at our Corpus Christi, TX office at 361-992-7551. You can also use our online contact form and one of our staff will get back to you promptly. To learn more about Invisalign and Clear Correct, read our overview.

Business Advice For Guaranteed Success


Everyone starting a business always wishes to see his/her business grow into a profitable empire but unfortunately, more than 50 percent of small businesses do not survive the first five years. Starting a business may be easy but without proper plans and focus, sustaining it becomes. Other than financial constraints, poor management is usually a key factor killing most small businesses. In this article, we bring you some of the best business advice that will guarantee your business success.

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Research and know what you are getting into

For starters, it is good to start a business you have idea of. Mostly, many aspiring entrepreneurs will copy what others do without knowing the hurdles involved. Several attempts of this kind have ended up in the wind. It is good to start a business you have passion and knowledge in otherwise, you too will join the list of failures.

Make appropriate plans before kick-off

Have a business plan of how you are going to run your business. Draw a financial, marketing and sales plan and stick to it. Any deviations from the plan should be responsive to the business climate and for purposes of improving the business. Find out about all the logistics involved and have them in place.

Have clear strategies about the 5Ps

The 5Ps are product, place, pricing, people and promotion. These are critical marketing strategies that will either build your business or destroy it. Know your product attributes and specifications and your target customers. Come up with a proper and competitive pricing strategy and possible promotion plans in case it is necessary. But importantly, your business location will also play a big role in your business success. Somewhere strategic and accessible will expose you to as many customers as possible.

Make an effort to set an online presence

No matter how small your business is, an online presence will help it grow faster and reach as many potential customers as possible. Today, most people prefer to locate preferred businesses or products at the comfort of their living rooms. If your business has grown larger than a kiosk, going digital will help you expand even bigger. You can found out about free web-hosting services where you can operate a free website.

Adhere to the rules and regulations of the game

Knowing the rules and regulations is one thing but adhering to them is another. Successful businessmen know and follow the rules and regulations in their area of operation. Legal requirements such as tax compliance and health concerns have serious repercussions on businesses.

Financial discipline

Any business big or small cannot move an inch without proper financial discipline. Remember, growth happens when you plough back the gains from the same business. All withdrawals from the business should be accounted for. Do not suck the business dry.

Hire an expert to help you

Some businesses fail because of lack of ideas or skill to push it forward. Most businessmen do not have the right management skills while some rely on the services of close friends and relatives in order to cut costs. Once your business has reached the level of employing extra persons, it is best to look for people with the right skills to help you out.

Be patient while minimizing costs

This is especially for new businesses. Any starting business will continue to incur costs and perhaps not realize profits for some time. During this period, most people tend to lose patience and as a result, they close down. It is normal for starting businesses to make loses therefore only patience and cost reduction strategies will help you maintain in this industry.


Well, whether you are starting a business or managing an empire, the above business advice is important for your business survival and success. Even big businesses collapse. Each day comes with new businesses thus making competition stiffer. It is therefore imperative not to ignore any advice that can put you heads and shoulders above the rest.